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#WhatTheBlack has been going on?

August 6, 2014
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Very few blogging contests excite me enough to participate. In the initial days of blogging, I would salivate at the grand prizes and attempt the contests. These days, the prizes have become grander, contests have multiplied over more than one platform and my patience at them has reduced exponentially.

But this one was different. It was one of the few brilliant contest ideas which piqued my interest. Blogadda promised to send a few items in the course of four days, which were to serve as hints to answer the question “What has turned Black”.

Since I am not usually available at my home during office hours, I received some items through my neighbour who resisted the temptation to ask why I was receiving weird looking black packages. The rest arrived to my office address and were promptly hidden from prying eyes.

First came a black egg. Thinking caps were put on all over the blogoverse to figure out which product has turned black. Lot of mulling over in social media took place but no one was any closer to cracking the code.

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Next day, at around 6 pm, I received a black newspaper! Complete with the headlines and the sports page at the end and a few blank, black pages in between. Some one hinted at the product being a morning one – black egg and newspaper for breakfast. Could it be so? Now one more clue was left.

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The final clue came in the shape of a black paper cup and black tissue papers. Suspicions were now stronger about a morning item. What could it be? Milk? Tea? Bread? Something to do with the bathroom? Social media was abuzz with speculations. Some of them had even announced that the product is a black toothbrush.

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The final day finally revealed the product!!!! Scroll down for it….

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Yes! They were right!

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It is the new Colgate SlimSoft Toothbrush with 17* slimmer Charcoal Infused Bristles! Here is the link to find out more about the product.

To my mind, this has been one of the best launch of a new product – by creating a buzz in the social media through bloggers. I really enjoyed participating in this engaging and exciting contest.

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One Comment leave one →
  1. August 7, 2014 5:28 pm

    it is a innovative way t oadvertise 🙂 and as you said a great launch …

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